iSMA’s very own Prof. Jeff French and Nancy R. Lee have collaborated with co-authors to publish an article in the International Review on Public and Nonprofit Marketing (2021). The article, The social marketing paradox: challenges and opportunities for the...
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.