by ESMA | May 25, 2016 | Voices From the Field
What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the...
by ESMA | May 25, 2016 | Voices From the Field
Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal, “Under the voluntary...
by ESMA | May 25, 2016 | Voices From the Field
Can social marketing be used in community settings? Involve real people from the community? Focus on more than just individual behavior change? The International Social Marketing Asoscation’s (iSMA) webinar series continues with several of my colleagues from the...
by ESMA | May 25, 2016 | Voices From the Field
Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. In many cases they...
by ESMA | May 25, 2016 | Voices From the Field
Thank you to the over 35,500 people who have visited this blog over the past year. I am really delighted that you come from all over the world. In 2014, about ⅓ of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia,...
