Catalysts for Change: Uniting Global Efforts to Shape a Better Future
5 – 7 NOVEMBER 2025
Alicante, Spain
The 9th World Social Marketing Conference will focus on the theme “Catalysts for Change: Uniting Global Efforts to Shape a Better Future.” This theme underscores the importance of collective action, innovation, and collaboration in addressing the pressing social, environmental, and health challenges of our time.
Hosted on the picturesque campus of the University of Alicante in Spain, this event will build on the successes of previous conferences by bringing together a diverse group of professionals dedicated to creating positive societal change. From social marketers and behavioral scientists to design thinkers and social entrepreneurs, this conference invites everyone committed to fostering global transformation through strategic behavior change.