The recent iSMA survey shows that members come to the World Social Marketing
events to connect with the social marketing community. As the world continues to
battle COVID-19, travelling and gathering together does not look advisable as early
as this October. The conference committee has therefore decided to postpone the
event to 2021. The conference will still be held in Thessaloniki at the MET hotel, with pre- conference workshops now held on 20th of October 2021, and the main conference proceedings held 21st – 22nd October 2021.

This date change will have wider impacts on the program for ESMC, and on future dates for the World Social Marketing Conference(WSMC). More details about this and the call for papers can be found on our website:

By postponing the event, World Social Marketing and the European Social Marketing Association hope that we will be in a better position to bring together a greater number of social marketing professionals to share ideas, research and best practice in the field.

We look forward to seeing you again soon. Until then, stay safe.


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