iSMA Offers Social Marketing

Professional Certificate of Completion

An ‘introduction to social marketing research’ training course designed to equip its students with a sound understanding of the vital role that research plays in informing audience-led social marketing programmes.

This 4-week course delivers ’how to’ lessons from a UK-based field researcher who specialises in qualitative insight to improve health outcomes & who serves on the Board of the European Social Marketing Association.

The tone of the course is practical; it does not include any required pre-reading; it will reference all sources referred to in each presentation for those who wish to conduct further follow-up reading.

It is designed for those who are new to social marketing and for experienced social marketers seeking to re-fresh or expand their research knowledge, particularly in qualitative techniques. 

Students will leave the course with a sound understanding of where different types of research fit within the various stages of a social marketing programme & will have gained practical lessons from a qualitative research specialist, including writing a robust research brief, the basics of discussion guide design, handling sensitive conversations, managing group dynamics & more

Course Format:

• 3 pre-recorded 1-hour on-line presentations, followed by a 1-hour live webinar Q&A session with Rita Brophy [in 2 time zones].
• Students will have the opportunity to post questions to the trainer on the course website throughout the duration of the course.
• The course will take up to 4 weeks to complete: the 3 pre-recorded presentations can be accessed 1 week apart, with the live Q&A in week 4.
• OR students can access the 3 pre-recorded presentations at a time convenient for themselves within the first 3 weeks, then attend the live Q&A in week 4.

Course Expectations for iSMA Professional Certificate of Completion:

•  Complete 4 x 1-hour sessions: 3 pre-recorded training presentations; 1 live Q&A webinar.
• Complete a multiple-choice questionnaire 
•  Those not achieving a pass will have the opportunity to re-visit the relevant
  training presentations and re-complete the questionnaire; once a pass is achieved they will be awarded the iSMA professional certificate of completion.

Instructor: Rita Brophy, is a UK based social marketer with more than 20 years of experience in research. 

Syllabus: Click here for a detailed course syllabus.

Scholarship: iSMA will provide a full free scholarship for one student on this course. To apply for a scholarship, please complete this short application form.