Advance your career with a professional course offered by iSMA

iSMA’s Professional Development Opportunities

iSMA’s professional development trainings are developed based on Social Marketing professional standards, best practices, ethical principles, and academic competencies. Students have the unique opportunity to learn from Social Marketing leaders around the world while earning a professional certificate of completion. A variety of English language self-study online courses are available.

Professional Certificate of Completion

Students will receive a Professional Certificate of Completion from iSMA when they complete the course.

Scholarship Program

iSMA and course instructors are committed to providing at least one no-cost scholarship per training course to ensure equitable access to Social Marketing professional development. Preference is given to individuals from low-middle income countries. All are encouraged to apply. Application link is available on the course page.


Key Concepts in Social Marketing

A three module self-paced online course. The content of this course is focused on the application of Social Marketing in a broad range of fields including health, environment, social justice and social development reflecting UN SDG’s.

Now also available in Italian and Spanish!

Coming soon: Greek, French, Japanese, Slovenian, Portuguese versions of the course are planned to be available in late 2022 and Hindi in 2023!

Researching Your Audience

Practical lessons in conducting in-depth research to inform audience-led social marketing programmes. This 4-week online course delivers ‘how to’ lessons from a UK-based field researcher who specializes in qualitative insight to improve health outcomes.

Developing a Strategic Social Marketing Plan

This 12-week online course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.


There are multiple ways to learn more about social marketing whether new to the field or a seasoned professional. Our global community provides academic opportunities along with day or week-long virtual and in-person trainings.


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