Introduction to Social Marketing

Advance your career in 2020 with this new course offered by iSMA.

iSMA Launches Social Marketing Professional Certificate of Completion

Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course 2020.

This 12-week course, which begins September 28, 2020, and ends December 18, 2020, provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

The course will be limited to 24 students and the tuition is US$800. Applicants will be accepted from around the world, although this course will only be provided using English language.

Instructor: Nancy R. Lee, is a “pracademic” with more than 25 years of social marketing experience. She has coauthored 13 books on social marketing, 10 with Philip Kotler. She is a teaching associate at the University of Washington where she teaches Social Marketing.

Required Text: Social Marketing: Behavior Change for Social Good, 6th Edition, Lee & Kotler, SAGE Publications, 2019

Syllabus: iSMA Online Course Fall 2020 Syllabus-80420

Scholarship: iSMA is pleased to provide a full scholarship for one student for this course. The application window is now closed.

Questions? Submit additional questions here.

Video: For a visual introduction, see the video below, where instructor Nancy Lee and former students share an overview of iSMA’s Introduction to Social Marketing 12-week online course.

Introduction to Social Marketing

12-week course: September 28 – December 18, 2020

Students will develop a social marketing plan using the 10-step process outlined in Ms. Lee’s Social Marketing book and will receive a Professional Certificate of Completion from iSMA when they complete the course.

Cost: US$800 via PayPal.

Instructor: Nancy Lee

Instructor: Nancy Lee

Co-author of Social Marketing: Behavior Change for Social Good (6th Edition)

Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience, She is a teaching associate at the University of Washington where she teaches social marketing in the MPA program at the Evans School. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries, and has served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity); and preventing injuries (seatbelts, not texting and driving, pedestrian safety). She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.