Introduction to Social Marketing

Advance your career in 2020 with this new course offered by iSMA.

iSMA Launches Social Marketing Professional Certificate of Completion

This spring 2020, fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course 2020.

This 12-week course, which begins March 12, 2020, and ends June 5, 2020, provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

Instructor: Nancy R. Lee, is a “pracademic” with more than 25 years of social marketing experience. She has coauthored 13 books on social marketing, 10 with Philip Kotler. She is an adjunct faculty at the University of Washington where she teaches Social Marketing.

Required Text: Social Marketing: Behavior Change for Social Good, 6th Edition, Lee & Kotler, SAGE Publications, 2019

Next Step: Enrollment will be opened the week of January 27th, when a detailed syllabus and an application form will be made available. The course will be limited to 15 students and the tuition is $800. Applicants will be accepted from around the world, although the initial launch of this course will only be provided using English language.

Sign-up here to receive updates and notice of registration information about the upcoming course or to submit questions.

Introduction to Social Marketing

12-week course running from March 16 to June 5, 2020.

Students will develop a social marketing plan using the 10-step process outlined in Ms. Lee’s Social Marketing and will receive a Professional Certificate of Completion from the iSMA when they complete the course.

Cost: US$800 via PayPal (Includes 1 year membership to iSMA).

Nancy Lee

Nancy Lee

Co-author of Social Marketing: Behavior Change for Social Good (6th Edition)

Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience, She is a teaching associate at the University of Washington where she teaches social marketing in the MPA program at the Evans School. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries, and has served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment ( litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety), . She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.