President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Trusted Messenger
Where Sighted: Website & Instragram
The Washington State Department of Health launched Consejos que protegen on June 23, 2025—a campaign created by and for the Latino community to help parents and caregivers talk confidently with their kids about substance use. Developed entirely in Spanish, this culturally grounded initiative offers practical, age-appropriate guides and expert-led videos to support open, judgment-free conversations at home. While the initial focus is on cannabis and fentanyl, the site is designed to grow and include additional topics in the future. ENGLISH HEADLINE TRANSLATION: Giving them good advice is giving them a good future.
ENGLISH HEADLINE TRANSLATION:
Giving them good advice is giving them a good future.
Graphic provided by C+C a communications firm that helped develop this campaign.
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