The new campaign from the French AIDES is perhaps too good. Too beautiful to be understood as a campaign to promote safe sex. But they are certainly striking. The organisation takes advantage of the 2016 Euro event currently taking place.
Body painted models highlight fraternity between people and countries, and celebrating all sexualities. And it’s guided with the famous text ‘Make, love, not war’. Subtitled with ‘blend together, safe together’ what reminds us of the importance to protect ourself from HIV.
Aurélien Beaucamp, president of AIDES:
This campaign goes further than a simple prevention message. By celebrating all sexualities, AIDES stays true to its off-the-wall and provocative state of mind. This message is all the more important in light of recent events. Apparently, some people continue to confuse sports competition and nationalist fever : this campaign is the best way to respond. A bit of love and lightness in a climate where reactionary temptations are raging can only do everyone some good.
This campaign will be seen in print, web and outdoor starting june 24th.
Advertising Agency: TBWAPARIS
Advertisers Handlers: Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Mirella Ghil
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director: Olivier Mularski
Copywriter: David Philip
Art Buyer: Isabelle Jaubert
Print Producer: Laurence Collavini
Photographer: Eric Troaré
Body painter: Guido DANIELE
Retouching studio: CHIC Paris