Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Heat Damage to a Dog’s Paws
Social Marketing Strategy: Ways to Protect a Dogs Paws
Where Sighted: Sign on a Street Corner
This summer poster in our town center provides a great specific behavior to protect a pet’s paws.
I think they gave great messages: A specific behavior to “Protect Their Paws.” Fact-based reasons it’s a good idea. And reinforcement of good practices “Exercising your dog.”
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