About the Presenter

Ross Gordon is  a professor at Macquarie University (Australia).



no additional cost  – these webinars are included in your annual iSMA membership.


$50 per webinar; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.

About the Webinar

Learn about advances in harnessing story telling in social marketing.

Discover  important elements of creating stories to help influence people’s behaviours. See and hear examples from a series of narrative videos about energy efficiency,

Get some practical tips on developing narratives for social marketing and social change.

Times and Registration Links

The iSMA offers each live webinar twice, to accommodate our international membership.
  1. Time 1: Thursday August 11 2016 at 6:30 am N.A. Eastern Daylight Time (UTC-4), 10:30 am GMT / UTC+0, 11:30 am British Summer Time (UTC+1), 8:30 pm Australian Eastern Standard Time (UTC+10)        Register Now
  2. Time 2: Thursday August 11 2016 at 6:00 pm N.A. Pacific Time (UTC-7), 9:00 pm N.A. Eastern Daylight Time (UTC-4); Friday August 12 at 11:00 am Australian Eastern Standard Time (UTC+10)      Register Now

Time to Narrative Practices in Social Marketing








Can’t make these dates? iSMA members and webinar registrants will be able to access the video-recordings of the webinar at their convenience, starting a few days after the webinars.



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