iSMA Webinars

iSMA offers webinars throughout the year that reflect social marketing practice from around the globe and across broad topics from health to environment. Webinars are designed to share best practices, successful solutions, shared challenges, lessons learned, research techniques and cultural competency. Our webinar series is archived and available to all members to easily access all previous webinars at their convenience.

May 26, 2021 Webinar

Social Marketing Statement of Ethics: From Principles to Action

June 10, 2021 Webinar

Social marketing in China: challenges and opportunities

(Second half of iSMA Annual General Meeting)

June 28/29, 2021 Webinar


The role of motivational research in creating effective behaviour change strategy: Practitioner Insights

Presented by:

Krzysztof Kubacki, PhD, Professor of Marketing and Society, Auckland University of Technology.

Jeff French PhD, CEO Strategic Social Marketing & Professor of Social Marketing Brighton University Business School

Presented by:

Bo Pang, PhD, Research Fellow in the Social Marketing @ Griffith Centre at Griffith University, Australia.

Presented by:

Joan Young, one of Australia’s leading social marketing researchers, and research and evaluation lead at The Behaviour Change Collaborative.

Did you miss a recent webinar?

All past webinars are available for members to stream anytime and anywhere.


Webinar Production Team

Christene Jennings

iSMA Webinar Manager

Dave Cutter

Technical Host

Tamara Harbar


University of Waterloo
(Graduate studies)

Katharine Sadler


Surya Sundharan

Webinar & Training Coordinator