About the Presenters

Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US).

About the Webinar

For over 15 years, the Florida Prevention Research Center (FPRC) at the University of South Florida (USF) has developed and tested Community-Based Prevention Marketing (CBPM), which provides community coalitions with a marketing driven, systematic planning framework and toolkit for selecting, tailoring, implementing, and evaluating evidence-based interventions. As prevention science evolves, so too does the CBPM framework. Building on the achievements of CBPM for Program Development and its successor, CBPM for Policy Development, the FPRC is taking CBPM to the next level by bringing advances in systems science to the development of CBPM for Systems Change.

This webinar provides an explanation of CBPM for Policy Development and exploration of its effectiveness to date. The webinar also provides an introduction to CBPM for Systems Change. By understanding the different levels of systems, and then designing social marketing strategies based on those insights, social marketers can have greater impact. Lessons learned from research and development of these frameworks will be shared to illustrate ‘upstream’ social marketing.

Date(s) of Webinar

This webinar was presented Jan. 29, 2015