About the Webinar

How do gossip and viral marketing play out in teddy bear clinics and city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In this webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses. He will also address the effectiveness of non-medical public presentations, constructivist didactics and municipal intelligence. Maurice Codourey works in innovative health care in Switzerland, lectures on social marketing at the EB School in Zurich, and is also a visiting professor at the West Pomeranian University of Technology Szczecin in Poland.

Date(s) of Webinar

This webinar was presented Sep. 17, 2014