About the Presenter

Nedra Kline Weinreich (IL).

About the Webinar

Immersive experiences have been shown to enhance learning, as well as influence changes in attitudes and behaviors. Transmedia storytelling uses multiple media platforms to tell different parts of a story, often in real time, engaging its audience in a deeper way than traditional storytelling methods. Bringing together the entertainment education approach, which has had decades of global success, and transmedia storytelling heightens the potential for immersive engagement. Using the social marketing process to design the elements of the behavior change strategy driving the experience ensures that it goes beyond merely communication. This webinar covers an integrated behavior change model that brings these elements together, and includes evaluation results from some examples of this approach.

Date(s) of Webinar

This webinar was presented March 15, 2016

A recording of the presentation is available here.