About the Presenter

Hamilton Carvalho (Brazil).

About the Webinar

What makes a life worth living? What is the relationship between the drivers of human well-being and important emotions that influence our behavior? And finally, can the social marketer’s life be made easier by appealing to and opening channels that satisfy fundamental human needs (like meaning and social connections)? Brazilian social marketer Hamilton Carvalho presents a practical framework of human motivation that integrates the fields of social marketing, emotions, positive psychology and well-being. The Brazilian Tamar Project, focused on protecting sea turtles from extinction, is critiqued both for its use of positive emotions in creating behavior change and for improvements that could be made.

Date(s) of Webinar

This webinar was presented Mar. 26, 2014