The World Social Marketing Conference in Toronto starts today, and our goal for the ISMA blog is to share news from the conference that seems truly moving or useful for many social marketers, working in a variety of fields. Diffusing lessons and innovations to a wider audience is a critical role that ISMA plays. So we’ll do our best to share some the latest thinking from top-level presenters… during the conference and over time. Follow the conference on twitter via .

If you are here in Toronto, please drop by our listening booth (booth #2). Also note that the Annual General Meeting of the International Social Marketing Association (iSMA) takes place tomorrow at 17:30 EDT. The association leaders will be discussing the start up phase, plans for moving forward, volunteer opportunities and upcoming elections for the Board of Directors. New iSMA members, including six month (trial) members, are welcome to attend… so please join us if you can!