Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Clear & Specific Behaviors
Where Sighted: Local Newspaper
Social Issue: Wildfires
Was happy to see these specific recommended actions to prevent fires happening due to igniting fireworks for the 4th of July, ones not often noted, but help prevent fires from 4th of July celebrations.
“If you’re lighting fireworks, officials say you:
- Shouldn’t allow children to play with fireworks.
- You should also keep a bucket of water or a garden hose nearby, l
- Light fireworks one at a time, and
- Never grab a lit firework or relight it.”
Seattle Times, July 3, 2026.
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