Before my career change into public health research I was employed in the marketing communications industry in two continents. This includes a long engagement within the European Union and in Australia’s public and private sector. I have a strong and highly versatile marketing and communications background which I am now using in my research on the intersection of public health, inclusion and disabilities. My research and practice interest involve the application of a systems approach combined with social and behavioral theory for health behavior change, prevention , inclusion and wellness for people with disabilities. My professional goal is to apply the social marketing framework to decreasing health disparities, and increase inclusion for people with disabilities through health promotions initiatives. Adapting knowledge, facilitating uptake, and developing strategic partnerships, my aim is to build community capacity and create sustainability in public health initiatives . I envision my research will lead to inclusive change for people with intellectual disabilities by integrating disability and health into existing health promotion activities.

Jeff French is a global thought leader in Social Marketing, social communication, behavioral influence and citizen focused program planning and evaluation. Jeff has published over 100 academic papers and five books plus numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and teaches at a number of other universities regular basis. Jeff was previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff headed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing. Jeff works with Governments, NGOs and some of the world’s biggest private companies. Jeff has also worked for the WHO, the UN and the European Centre for Disease Control. Jeff is the co-author of the ECDC technical guidance on social marketing planning and author of the new UN UNITAR tool kit and course on Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19. Jeff was a leading member of the European Union funded E-Com EU review of pandemic communication and behavior change research program. Jeff is a member of several national and international policy committees including the UN UNITA working group on road safety. Jeff is also a member of the Editorial Boards of five professional Journals, a board member of the European Social Marketing Association and Vice-President of the International Social Marketing association. Jeff is a sought-after keynote speaker at international conferences and chairs the conference planning committees for the European and World social marketing conferences. Jeff’s book; ‘Social Marketing and Public Health: Theory and Practice, 2nd edition’, was highly commended in the 2018, BMA Medical Book Awards and Jeff’s Book with Ross Gordon; Strategic Social Marketing 2nd edition is a standard text book on many university reading lists.

Nancy Lee has more than 25 years of professional marketing experience, with special expertise in Social Marketing. She is an adjunct faculty member at the University of Washington and the University of South Florida. She conducts seminars and workshops on social marketing and marketing in the public sector and has participated in the development of more than 100 social marketing campaigns. She has been a guest lecturer at the University of Cape Town in South Africa, the Health Promotion Board in Singapore, Victoria University in Melbourne, Australia, National University of Ireland in Galway, Yale, and Oxford University. She has conducted social marketing workshops for more than 5,000 public sector employees involved in developing public behavior change campaigns. She has delivered more than 200 social marketing trainings, most recently in Jordan for USAID, Canada for the Ministry of Health, and in Seattle for the Bill and Melinda Gates Foundation. She has been a keynote speaker on social marketing at conferences including ones addressing Public Health, Injury Prevention, Environmental Protection and Poverty Reduction. Nancy is a member of Rotary and the City of Mercer Island’s Green Ribbon Commission, has been a volunteer member of the Monterey Bay Aquarium’s Seafood Watch Advisory Committee, and the Mercer Island School District’s Advisory Committee.

Prof Debbie Ellis is a Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockholm, Sweden. She has over 30 years of consulting, teaching, supervision and research experience. She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Health Marketing Quarterly, the Journal of Marketing Education and the International Journal of Responsible Management Education amongst others. Her primary areas of research interest include social marketing, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Business Horizons, and the International Review of Retail, Distribution and Consumer Research, amongst others

Mike Kujawski has over 20 years of experience as a management consultant, trainer, and professional speaker for government, non-profit, and association clients in Canada and around the globe. His specialty areas include strategic marketing, social (behaviour change) marketing, strategic communications, social media strategy development, social network analysis, organizational branding, and strategic planning. He primarily works with public sector and non-profit organizations to achieve positive societal outcomes. Mike is frequently asked to speak at major conferences and events covering various topics ranging from the latest disruptive digital trends and the evolution of digital culture to ethical social marketing techniques and best practices.

Mike’s consulting and training work stretches across four continents and involves a variety of industries ranging from health and education to justice and the environment. Some of Mike’s clients include the Bank of Canada, the Canadian Food Inspection Agency, the Yukon Government, the Public Health Agency of Canada, the Region of Peel, the United Nations Development Programme, the Office of the Conflict of Interest and Ethics Commissioner, Elections Canada, the Government of Kazakhstan and the Government of Sharjah, UAE.

Ph.D. in Design from the Federal University of Santa Catarina (UFSC), with a sandwich period at the University of California, Los Angeles (UCLA), and Master’s in Design from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio). In his thesis, focused on scientific dissemination, he explored the application of design resources in public health campaigns and their impact on cultural acceptance and communicative efficacy. He serves as the Director of Visual Communication at the Latin American Association of Social Marketing (LAMSO), leading initiatives in scientific dissemination and education through design and communication strategies. He coordinates the ‘Gotas de Saber’ project, an online health communication initiative that uses social media to disseminate scientific information in an accessible manner. He conducts research in laboratories focused on brand significance and organizational communication (SIGMO, NEDECC, NuCCog). He is pursuing a bachelors degree in Biological Sciences at the State University of Rio de Janeiro (UERJ), enhancing his interdisciplinary approach in the fields of design, communication, and education. His professional experience focuses on communication design and the promotion of science, with an emphasis on communication theory and information management.

Dr Yue Xi is a behavioural change researcher at Social Marketing @ Griffith, where she designs evidence-based interventions for environmental and social challenges. Her doctoral research generated measurable outcomes: diverting over 2 tonnes of e-waste from landfill and catalysing a municipal battery recycling campaign that tripled participation across 40+ collection points. She has partnered with government agencies, industry, community organisations and international bodies (including UNEP) on circular economy and conservation initiatives, and co-led Indigenous stakeholder engagement research that informed national policy development. Her methodological approach integrates social marketing, participatory design and mixed methods evaluation. She works at the systems level—co-designing interventions with stakeholders, building implementation capacity within organisations, and rigorously evaluating what shifts practice on the ground. This has included designing and testing behaviour change programs in environmental sustainability, conservation and public health contexts, often where multiple actors must coordinate to achieve outcomes.

Currently I am Associate Professor in the Marketing Department of the University of Alicante (UA), having previously worked in the UA (AYU and AYU DR), in the Pompeu Fabra University (UPF) (ASO) and in the Carlos III University of Madrid (Scholar).

Regarding my training, I have a Bachelor’s degree in Business Administration from the UA (2003), a Master’s Degree in Applied Economic Analysis from UPF (2004) and a PhD in Marketing from the UA (2013).

In relation to my research activity I have been part of various projects both regionally and nationally in marketing and business as well as in teaching innovation. I have 2 research periods (tramos) certified by CNEAI. 

Menna is a Social Marketing and Social & Behaviour Change consultant. She is a founding and board of directors member of the International Social Marketing Association (iSMA). She also serves as a Board of Directors member for the African Social Marketing Association (AfSMA) and is the Egypt Country Chapter Lead for the African Society for Social and Behavior Change (AS-SBC). She initiated and led the first iSMA translation of the global consensus definition of Social Marketing into Arabic.

She worked with UN agencies, government and NGOs in Egypt in the field of Communications and Social Marketing. She has experience in developing and implementing corporate, programme and project level communications and social marketing strategies. She is a Presidential Leadership Programme (PLP) graduate, top of her MBA graduating class at the American University in Cairo (AUC) and a highest honors Bachelor of Business Administration holder with concentration in marketing and a minor in psychology from AUC. She worked with PAHO, WHO and UNICEF as clients and published a business case study with IGI Global.

During her UN experience, Menna established and led the communications and media unit for UN Women, Egypt Country office. Among her accomplishments, is developing and implementing the communications and social marketing component of the Egyptian national project to issue 2 million national ID cards to empower Egyptian women. She also worked as a marketing team member in the Egyptian Presidential Media Office as part of the PLP.

Menna volunteered with children to develop social change champions advocating for saving water and electricity, not littering and screen time reduction since 2019. In November 2023, she registered Insan* Social Marketing Company as the first Social Marketing Company in Egypt. The screens program is the pioneering flagship program for her company focusing on social and behavior change in relation to the management of her 3S’s Model: Screen Time, Screen Content and Screen Habits to combat the preventable harms and dangers of the misuse of screens, to attain a healthy physical, mental, psychological and emotional wellbeing for children and adolescents. Among her other topics of interest are advocating for breastfeeding and combating tobacco use.

(*Insan means human in the Arabic language.)

Luke is a purpose driven social entrepreneur and internationally respected expert in social marketing and behaviour change. He is the Founder and Managing Director of The Behaviour Change Collaborative, a mission led social enterprise that works collaboratively to influence behaviour and improve lives. Luke is committed to reducing health inequalities and amplifying the voice of lived experience in health-related policy and practice. Over the past 30 years, he has delivered strategic and operational behaviour change projects in health, social and environmental settings. He has also provided strategic advice and capacity building support to a diverse range of global clients.

Luke is a former Director of The National Social Marketing Centre (UK), and a Founding Director of The NSMC (CIC). Between 2008 and 2010 served as a technical advisor (social marketing) to the Strategic Review on Health Inequalities in England. Since establishing The BCC in 2012, Luke has delivered more than 100 social marketing related projects relating to issues including climate change, racism, gender equity, social cohesion, alcohol and drug use, vaping and mental health.

Luke serves in a voluntary capacity on numerous boards and advisory groups. He is Vice President of the Australian Social Marketing Association, and an Adjunct Research Fellow at Curtin University (Public Health) and Griffith University (Marketing).

I am currently Principal Marketing Lecturer at Hertfordshire Business School, UK. Before moving to the UK, I have worked as a Research Executive and Operations Manager with a market research company and has served as an Applications Consultant with SPSS Malaysia. I have presented papers at both local and international conferences on quantitative methodology analysis of marketing data such as ANZMAC, GMC and AMA, and Academy of Marketing. I have published extensively and serve on Editorial Boards of Journal of Social Marketing, Health Marketing Quarterly and Journal of Internet Commerce. I am also a Chartered Statistician and a fellow of the Royal Statistical Society of UK. I currently am founding person for the Southeast Asian Social Marketing Association (SEASMA). I am very passionate in the EDI space having served as the Co-Chair for the LGBTQ+ Staff Network of UH and recognized as a finalist for the UH Vice Chancellor Awards under the Diversity and Inclusion Category.

Sameer Deshpande serves as an Associate Professor in the Department of Marketing & Tourism and Deputy Director of Social Marketing @ Griffith at Griffith University, Australia. Over two decades, in the area of ‘marketing for a better world,’ Sameer has taught, widely published in academic journals, books, and conference proceedings, reviewed, and trained and consulted with government and non-profit organizations in India, Canada, Singapore, Australia, and the U.S. Sameer focuses on testing the effectiveness of behaviour change initiatives using social marketing frameworks across a variety of contexts. In 2025, Sameer established the Asian Social Marketing Association in Singapore, where he serves as a Director. He also serves as an advisor and mentor to several national and sub-regional associations across Asia. Sameer is the Editor of Social Marketing Quarterly.