Board of Directors

Jeff French (PhD, MBA, MSc, DipHE, BA, Cert.Ed.)

Jeff French (PhD, MBA, MSc, DipHE, BA, Cert.Ed.)

President


Jeff French is a global thought leader in Social Marketing, social communication, behavioral influence and citizen focused program planning and evaluation. Jeff has published over 100 academic papers and five books plus numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and teaches at a number of other universities regular basis. Jeff was previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff headed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing. Jeff works with Governments, NGOs and some of the world’s biggest private companies. Jeff has also worked for the WHO, the UN and the European Centre for Disease Control. Jeff is the co-author of the ECDC technical guidance on social marketing planning and author of the new UN UNITAR tool kit and course on Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19. Jeff was a leading member of the European Union funded E-Com EU review of pandemic communication and behavior change research program. Jeff is a member of several national and international policy committees including the UN UNITA working group on road safety. Jeff is also a member of the Editorial Boards of five professional Journals, a board member of the European Social Marketing Association and President of the International Social Marketing association. Jeff is a sought-after keynote speaker at international conferences and chairs the conference planning committees for the European and World social marketing conferences. Jeff’s book; ‘Social Marketing and Public Health: Theory and Practice, 2nd edition’, was highly commended in the 2018, BMA Medical Book Awards and Jeff’s Book with Ross Gordon; Strategic Social Marketing 2nd edition is a standard text book on many university reading lists.
Sharyn Rundle-Thiele

Sharyn Rundle-Thiele

Vice President

Professor Sharyn Rundle-Thiele applies marketing to improve people’s health and wellbeing and to protect the planet. She is the Founding Director of Social Marketing @ Griffith, Founding Co-Editor of the Journal of Social Marketing, and Vice President of the International Social Marketing Association. Sharyn has co-created behavior change programs. She has led the build of projects that have changed behaviors for 10,000’s of people in areas including health, the environment and for complex social issues. Sharyn’s programs have increased healthy eating, changed adolescent attitudes to alcohol drinking, reduced food waste, increased dog’s abilities to avoid koalas, and more. She has published more than 180 books, book chapters and journal papers. Awards and appointments including The Philip Kotler Social Marketing Distinguished Service Award and the Australian New Zealand Marketing Academy Fellow acknowledge her innovative, high-quality practice and science and her leadership.

Angela Makris

Angela Makris

Board Secretary

Karis Schoellmann

Karis Schoellmann

Treasurer


Karis has worked in Women’s Health and Maternal Child Health throughout a career that spans 30-years, including work at Planned Parenthood of Louisiana and with the Louisiana Department of Health in their Maternal and Child Health Program. She is currently working as the Director of the Communication, Innovation, and Action Team at the Louisiana Department of Health’s Bureau of Family Health. Karis is also a faculty member at Tulane University School of Public Health and Tropical Medicine, where she teaches Introduction to Social Marketing, Health Communication: Theory and Practice, and Social and Behavioral Aspects of Global Health courses. Two ongoing Bureau of Family Health initiatives in which Karis has played a key role and uses social marketing behavior change frameworks, are the Partners for Healthy Babies and the Give Your Baby Space campaigns. Both campaigns, designed to reduce Louisiana’s infant mortality, are targeted to parents and families. Other current work with which Karis is involved includes using social marketing frameworks in a more upstream approach to impact providers to effectively address the social determinants of health involving women’s wellness. Karis takes her role in guiding and inspiring the next generation’s global public health workforce seriously. In fact, her desire to join the iSMA board was inspired by this motivation.
Christene Jennings

Christene Jennings

Professional Development

Christene has used her drive for collaboration and efficient processes to help grow U.S.-based Marketing for Change from a small startup to a full-service behavior change marketing firm. As Chief Operating Officer, she is laser-focused on driving measurable social change for clients that do good for the world. Previously, as Marketing for Change’s director of behavior change marketing, Christene designed environmental, safety, public health and end of life campaigns for the Centers for Disease Control and Prevention, Safe Kids Worldwide, the American Academy of Pediatrics, and the U.S. Environmental Protection Agency. Known for cultivating effective partnerships, Christene has been tapped to lead two national Blue Ribbon Panels, which brought together disparate groups to bring attention to and develop solutions for emerging traffic safety challenges. Prior to joining Marketing for Change, Christene spent nearly a decade in traffic safety, developing social marketing-based solutions that moved away from the crowded risk-messaging market and focused instead on reinforcing positive norms. In her role on the iSMA Board, Christene applies her passion for mentorship to help iSMA develop more robust professional development and educational exchange offerings for social marketers around the world.

Nancy Lee

Nancy Lee

Representative, Social Marketing Association of North America and Pacific Northwest Social Marketing Association

Nancy Lee has more than 25 years of professional marketing experience, with special expertise in Social Marketing. She is an adjunct faculty member at the University of Washington and the University of South Florida. She conducts seminars and workshops on social marketing and marketing in the public sector and has participated in the development of more than 100 social marketing campaigns. She has been a guest lecturer at the University of Cape Town in South Africa, the Health Promotion Board in Singapore, Victoria University in Melbourne, Australia, National University of Ireland in Galway, Yale, and Oxford University. She has conducted social marketing workshops for more than 5,000 public sector employees involved in developing public behavior change campaigns. She has delivered more than 200 social marketing trainings, most recently in Jordan for USAID, Canada for the Ministry of Health, and in Seattle for the Bill and Melinda Gates Foundation. She has been a keynote speaker on social marketing at conferences including ones addressing Public Health, Injury Prevention, Environmental Protection and Poverty Reduction. Nancy is a member of Rotary and the City of Mercer Island’s Green Ribbon Commission, has been a volunteer member of the Monterey Bay Aquarium’s Seafood Watch Advisory Committee, and the Mercer Island School District’s Advisory Committee.

Debbie Ellis

Debbie Ellis

AfSMA President and nominated representative on iSMA Board

Prof Debbie Ellis is a Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockholm, Sweden. She has over 30 years of consulting, teaching, supervision and research experience. She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Health Marketing Quarterly, the Journal of Marketing Education and the International Journal of Responsible Management Education amongst others. Her primary areas of research interest include social marketing, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Business Horizons, and the International Review of Retail, Distribution and Consumer Research, amongst others

Zenaida Leite

Zenaida Leite

Representative, Africa Social Marketing Association (ASMA)

Zenaida Leite works at Cape Verdean University, as a teacher and at a Cape Verdean bank as a member of the board, and is involved in several institutions whose main goals are aligned with those of iSMA. She works every day to contribute to a better Africa for its countries and for its citizens. Social marketing plays an important role in this purpose, and the improvement of social marketing across the African Continent will offer a critical contribution.

“During the recent XXI International Congress on Public and Nonprofit Marketing which took place at the University of Minho, Portugal, last June, I was honored with the Best Student Paper Award, with the work titled “Managers’ intentions towards green microfinance: The case of Microfinance Institutions of the developing country of Cabo Verde”. Following my presentation and considering my professional experience and academic interests, my colleagues encouraged me to apply to this iSMA election as a candidate from Africa. My paper was a part of larger research I am currently conducting about green microfinance in Cabo Verde and Brazil. Besides this research, I have dedicated a great part of my life to social marketing-related projects, including social and environmental responsibility, consumer protection, and participatory local development.

I am a black woman; a Cabo Verde citizen and I live here. I have what I consider a relevant education in the management and marketing fields, including an undergraduate and a master’s degree. Now I am in the final phase of my Ph.D. at the Portuguese University of Minho. A purely academic career motivation did not gear my decision to pursue a doctoral degree. Instead, it was mainly based on my profound conviction that education is a way to be better prepared to get involved in real problems and contribute to social interventions that can produce impactful social results. As my curriculum vitae shows, I have always been professionally active and I have extensive experience in working with and for the community.”

Maria Raciti

Maria Raciti

Representative, Australian Association of Social Marketing

Maria Raciti is a social marketer who uses marketing tools and techniques to bring about social justice, particularly in the area of educational inequality and Indigenous peoples. Professor Raciti is an Indigenous Australian with cultural connections to the Kalkadoon, Thaniquith and Bwgcolman peoples. Maria is co-director of the UniSC Indigenous and Transcultural Research Centre, a chief investigation in the all-Indigenous Australian Research Council Centre of Excellence for Indigenous Futures, a member of the executive of the Australian Association of Social Marketing, the 2018 Research Fellow with the National Centre for Student Equity in Higher Education and was part of an Australian Government departmental task force that resulted in important national policy changes that addressed inequality in Australian higher education. Maria is also a Principal Fellow of the Higher Education Academy (UK). Dr Raciti is regularly engaged as an expert advisor and has undertaken several large-scale research projects that have produced meaningful and impactful outcomes aligned with the United Nations SDG4 (Quality Education), SDG8 (Decent Work and Economic Growth) and SDG10 (Reduced Inequalities) and the Australian National Closing the Gap Target 6 (Further Education) and Target 8 (Economic Participation) aimed at reducing Indigenous inequality.

 Carla Rodríguez Sánchez

Carla Rodríguez Sánchez

Representative, European Social Marketing Association (ESMA)

As an Associate Professor at the University of Alicante (Spain), I currently conduct research into social marketing in relation to pro-environmental and addictive behaviours (alcohol, Internet, etc.). Regarding addictive behaviours, I am an evaluator of the Spanish Ministry of Health in the National Drugs Plan. Furthermore, I have also an extensive expertise in the field of sustainable tourism and behavioural change. Since I have been in academia, I have witnessed the important role of social marketing in international marketing forums and top journals, where I have published my research.

However, my interest in social marketing dates back to when I started volunteering for the Spanish Red Cross and Ayuda en Acción. In the latter, while studying my degree in Business Administration at the university, I taught women at risk of social exclusion how to create business plans with a social purpose. It was a very enriching experience to help many women grow as professionals and achieve financial independence. It became clear to me that I wanted to focus my personal and professional efforts on social marketing.

Since I became aware of ESMA, I have wanted to have an active voice in this organisation to help it grow and gain recognition worldwide. I am currently designing, along with other colleagues, a project to create an organisation of social marketing researchers and professionals in Spain, since there is currently no such organisation in my country.

Mike Kujawshi

Mike Kujawshi

Representative, Social Marketing Association of North America (SMANA)

Mike’s consulting and training work stretches across four continents and involves a variety of industries ranging from health and education to justice and the environment. Some of Mike’s clients include the Bank of Canada, the Canadian Food Inspection Agency, the Yukon Government, the Public Health Agency of Canada, the Region of Peel, the United Nations Development Programme, the Office of the Conflict of Interest and Ethics Commissioner, Elections Canada, the Government of Kazakhstan and the Government of Sharjah, UAE.

Fernando dos Santos Almeida

Fernando dos Santos Almeida

Representative, Latin American Association of Social Marketing (LAMSO)

Ph.D. in Design from the Federal University of Santa Catarina (UFSC), with a sandwich period at the University of California, Los Angeles (UCLA), and Master’s in Design from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio). In his thesis, focused on scientific dissemination, he explored the application of design resources in public health campaigns and their impact on cultural acceptance and communicative efficacy. He serves as the Director of Visual Communication at the Latin American Association of Social Marketing (LAMSO), leading initiatives in scientific dissemination and education through design and communication strategies. He coordinates the ‘Gotas de Saber’ project, an online health communication initiative that uses social media to disseminate scientific information in an accessible manner. He conducts research in laboratories focused on brand significance and organizational communication (SIGMO, NEDECC, NuCCog). He is pursuing a bachelors degree in Biological Sciences at the State University of Rio de Janeiro (UERJ), enhancing his interdisciplinary approach in the fields of design, communication, and education. His professional experience focuses on communication design and the promotion of science, with an emphasis on communication theory and information management.

Marisol Alonso Vazquez

Marisol Alonso Vazquez

Representative, Latin American Association of Social Marketing (LAMSO)

Yue XI

Yue XI

Chair of Communications

Yue Xi is a PhD candidate at , with the degree of Master of Business. My research tackling e-waste aims to divert e-waste from going to landfills. Experience gained in Social Marketing projects. Skills include mixed methods, project management.

Leonidas Skerletopoulos

Leonidas Skerletopoulos

Acting Membership and Volunteer Chair

Our world is facing complex social issues and there is growing evidence that proves the contribution of social marketing to resolving many social and individual issues. Social Marketing provides the foundation for sustained social change. I have served the iSMA for 4 years, through direct volunteering and my role as a national representative for the European Social Marketing Association(ESMA) in Greece. I strongly believe in the impact of ISMA and the regional associations to further the future strength of Social Marketing as a field. I am highly motivated to play an active role in the future of ISMA, especially now that we are in the transition to a federation model. I am eager to work with ISMA Board Members to create value within the social marketing community, and to contribute in the Membership Chair role to serve and deliver value to our members globally.

Franco Manuel Sancho-Esper

Franco Manuel Sancho-Esper

Co-chair Professional development

Currently I am Associate Professor in the Marketing Department of the University of Alicante (UA), having previously worked in the UA (AYU and AYU DR), in the Pompeu Fabra University (UPF) (ASO) and in the Carlos III University of Madrid (Scholar).

Regarding my training, I have a Bachelor’s degree in Business Administration from the UA (2003), a Master’s Degree in Applied Economic Analysis from UPF (2004) and a PhD in Marketing from the UA (2013).

In relation to my research activity I have been part of various projects both regionally and nationally in marketing and business as well as in teaching innovation. I have 2 research periods (tramos) certified by CNEAI.

Eduard Iacob

Webmaster

David Cutter

Webinars tech support

 
×

Register | Lost Password