Thursday 30th March 2023 @5pm (AEST)
Social Marketing in practice: The dream and the reality
Insights from three Australian experts on using social marketing as an approach to influence change in policy, programs, and initiatives.
Webinar: March 30
5 – 6:30pm (AEST)
Professor Ross Gordon
Associate Professor Joy Parkinson
Luke Van Der Beeke
SOME OF OUR PAST SPEAKERS
Lina Khattab is an assistant lecturer at Cairo University, Egypt. Currently, doing her PhD at the University of York, UK. Her research is looking at water conservation behavior providing implications for social marketing interventions.
Dr. Livingston White is a Senior Lecturer and currently Director at the Caribbean School of Media and Communication (CARIMAC), a department at The University of the West Indies (UWI), Mona Campus where, since 2001, he has been teaching courses in Communication Analysis and Planning, Social Marketing, Health Communication and Communication Research Methodology both at the undergraduate and graduate levels. He has over 25 years of experience doing consultations with, as well as conducting research and training for various local and regional Caribbean-based development and government agencies. For these agencies, his work has focused on issues including climate change, conservation, crisis communication, diversity, equity and inclusion, environment, HIV prevention and public transportation. Dr. White’s work focuses on evaluation research for informing the development of communication campaigns, some of which are based on a social marketing approach.
Chief Creative officer, Creative Conscience & Adjunct Professor at Tufts University School of Medicine. Veteran social marketing practitioner with roots in commercial marketing and broadcasting.
Muniza Shaikh-Kamal is a business graduate and experienced marketing professional, with knowledge and understanding of the UK, the UAE and Pakistan. She is transitioning from commercial to social marketing and is completing a master’s degree in Public Health and Behavior Change, having previously completed the ISMA Social Marketing Certificate, as well as other professional short courses from the UK’s Chartered Institute of Marketing, the Social Research Association and the USA’s Cultural Intelligence Center. Her areas of interest include interventions targeted at supporting vulnerable and underserved populations. She is keen to engage her cultural insights to derive effective social marketing campaigns.
Studies Computer Science, Psychology and Consumer Behavior. She is currently a PhD researcher at the School of Business and Society, University of York. Her PhD thesis examines how food-related posts on Instagram influence eating behavior and the role of mindfulness and self-control. Her research interests include mental health and well being, social media, eating behavior and consumer psychology. Her clinical experience involves children and adults with learning and social difficulties. Alongside my clinical and research work, she is a graduate teaching assistant at the University of York in Business and Psychology modules.