Social marketing as a behavior-centered design tool in hard-to-reach places

Working in the most remote places presents many challenges when it comes to nature conservation, beginning with communicating with its inhabitants. Until today, the most effective tool has been behavior change design encompassed within a social marketing strategy. In this webinar, Dulce Espelosin, Rare’s senior trainer for Latin America and the Caribbean will share the strategies she used with a community in Mozambique to make a sustainable change.

Speaker

Dulce Espelosin, Senior Trainer, Latin America & the Caribbean Rare, Center for Behavior & the Environment

Dulce leads Spanish language trainings and guides organizations to build strong behavior change strategies. With a science degree in Communications and Media from Tecnologico de Monterrey, she developed a passion for working with communities in her native Mexico. Dulce has worked in more than 15 different countries with 50 rural communities since she began working for Rare in 2008. She currently serves as the Mexico Director of SMANA’s Board of Directors.

Registration