iSMA Webinars

iSMA offers webinars throughout the year that reflect social marketing practice from around the globe and across broad topics from health to environment. Webinars are designed to share best practices, successful solutions, shared challenges, lessons learned, research techniques and cultural competency. Our webinar series is archived and available to all members to easily access all previous webinars at their convenience.

Upcoming Webinar

November 8/9, 2021

Social Marketing, Civic Engagement, and Fueling Democracy

In an age of increasing partisanship and disillusionment with institutions, social marketing can play a unique role in supporting behavior change for strong democracies. Civic participation can help to shape the policy decisions that impact people’s daily lives, affecting their health, environment and access to resources. The consequences of these policy decisions also impact communities’ capacities to participate in civic institutions. Social marketing can help shape our political environments, strengthening the democratic process and building trust with organizations.

In this webinar, Linsey Grove and Don Waisanen will explore real world examples of how social marketing has been and can be used in the democratic process. From changing voter behavior among low voter turnout populations to helping citizens get what they need to vote and participate in elections, they will underscore lessons that every social marketer should be thinking about as a key part of their work. Finally, they’ll share key recommendations to support efforts across jurisdictions.

This is a joint webinar with the iSMA and the Social Marketing Association of North America.

REGISTRATION

Webinar #1: November 8

11:30 am – 12:30 pm ET (GMT-5)

Register Now

Webinar #2: November 9

3 pm – 4 pm ET (GMT-5)

Register Now

SPEAKERS

Don Waisanen

Don Waisanen is a Professor in the Baruch College, CUNY Marxe School of Public and International Affairs, where he teaches courses and workshops in strategic communication—including social marketing, speech training, and seminars on storytelling, conflict and negotiation, and leadership and management. He is the author of a forthcoming book using a social marketing framework to address many problems in the U.S.’s voting system, States of Confusion: How New Voter ID Laws Fail Democracy and What to Do About It (New York University Press; with Sonia Jarvis and Nicole Gordon). Other recent works include Leadership Standpoints (Cambridge University Press), Improv for Democracy (State University of New York Press), Immigration and Strategic Public Health Communication (Routledge) Real Money, Real Power? (Palgrave-Macmillan), and Political Conversion (Rowman & Littlefield).

Linsey Grove

Dr. Linsey Grove is a public health practitioner in St. Petersburg, Florida. She works at the University of South Florida at the St. Petersburg campus as the program coordinator and instructor for Health Sciences. Dr. Grove is the co-owner of Carriage House Consulting, LLC, a nonprofit support consulting firm in St. Petersburg, Florida. She has an interest in public health policy and the intersection of community health and civic engagement. Dr. Grove serves as the president of the League of Women Voters of the St. Petersburg Area.

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Webinar Production Team

Christene Jennings

iSMA Webinar Manager

Marketing for Change

Dave Cutter

Technical Host

Hitch Marketing

Tamara Harbar

Moderator

University of Waterloo (Graduate studies)

Katharine Sadler

Moderator

Indiana University

Surya Sundharan

Webinar & Training Coordinator