Social Marketing Statement of Ethics: From Principles to Action

Last year the International Social Marketing Association (iSMA) endorsed a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. In this webinar, Krzysztof and Jeff will introduce some of the ethical issues associated with social marketing theory and practice, and explore different approaches to demonstrating that potential ethical issues have been considered when developing and delivering social marketing programs. Those attending will have an opportunity to discuss with Krzysztof and Jeff future ethics resources needed to better assist social marketers in their work.

The Social Marketing Statement of Ethics is available in English, Portuguese and Spanish from the iSMA website: https://isocialmarketing.org/history/

Speakers

Krzysztof Kubacki, PhD, Professor of Marketing and Society, Auckland University of Technology

Krzysztof is a marketing and behaviour change scholar who has published extensively across several areas of social marketing. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs. He is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.

Jeff French PhD, CEO Strategic Social Marketing & Professor of Social Marketing Brighton University Business School

A global thought leader in social marketing, Jeff has published over 100 papers and five books. Jeff is the president of iSMA and a member of the European Social Marketing Association Board. Jeff has worked on behaviour change and social policy programmes in over 30 countries is the main author of the EU, European Centre for Disease Control technical guidance on social marketing.