November 8/9, 2021
Social Marketing, Civic Engagement, and Fueling Democracy
In an age of increasing partisanship and disillusionment with institutions, social marketing can play a unique role in supporting behavior change for strong democracies. Civic participation can help to shape the policy decisions that impact people’s daily lives, affecting their health, environment and access to resources. The consequences of these policy decisions also impact communities’ capacities to participate in civic institutions. Social marketing can help shape our political environments, strengthening the democratic process and building trust with organizations.
In this webinar, Linsey Grove and Don Waisanen will explore real world examples of how social marketing has been and can be used in the democratic process. From changing voter behavior among low voter turnout populations to helping citizens get what they need to vote and participate in elections, they will underscore lessons that every social marketer should be thinking about as a key part of their work. Finally, they’ll share key recommendations to support efforts across jurisdictions.
This is a joint webinar with the iSMA and the Social Marketing Association of North America.
Webinar #1: November 8
11:30 am – 12:30 pm ET (GMT-5)
Webinar #2: November 9
3 pm – 4 pm ET (GMT-5)
Don Waisanen is a Professor in the Baruch College, CUNY Marxe School of Public and International Affairs, where he teaches courses and workshops in strategic communication—including social marketing, speech training, and seminars on storytelling, conflict and negotiation, and leadership and management. He is the author of a forthcoming book using a social marketing framework to address many problems in the U.S.’s voting system, States of Confusion: How New Voter ID Laws Fail Democracy and What to Do About It (New York University Press; with Sonia Jarvis and Nicole Gordon). Other recent works include Leadership Standpoints (Cambridge University Press), Improv for Democracy (State University of New York Press), Immigration and Strategic Public Health Communication (Routledge) Real Money, Real Power? (Palgrave-Macmillan), and Political Conversion (Rowman & Littlefield).