iSMA Webinars

iSMA offers webinars throughout the year that reflect social marketing practice from around the globe and across broad topics from health to environment. Webinars are designed to share best practices, successful solutions, shared challenges, lessons learned, research techniques and cultural competency. Our webinar series is archived and available to all members to easily access all previous webinars at their convenience.

Upcoming June Webinar

Social marketing as a behavior-centered design tool in hard-to-reach places

Working in the most remote places presents many challenges when it comes to nature conservation, beginning with communicating with its inhabitants. Until today, the most effective tool has been behavior change design encompassed within a social marketing strategy. In this webinar, Dulce Espelosin, Rare’s senior trainer for Latin America and the Caribbean will share the strategies she used with a community in Mozambique to make a sustainable change.


Dulce Espelosin, Senior Trainer, Latin America & the Caribbean Rare, Center for Behavior & the Environment

Dulce leads Spanish language trainings and guides organizations to build strong behavior change strategies. With a science degree in Communications and Media from Tecnologico de Monterrey, she developed a passion for working with communities in her native Mexico. Dulce has worked in more than 15 different countries with 50 rural communities since she began working for Rare in 2008. She currently serves as the Mexico Director of SMANA’s Board of Directors.


June 10, 2020
9:00am-10:00am North American Pacific Time (GMT-7)
11:00am-12:00pm Peru/Colombia Time (GMT-5)
12:00pm-1:00pm North American Eastern Time (GMT-4)
5:00pm-6:00pm British Summer Time (GMT+1)


June 10, 2020
5:00pm-6:00pm North American Pacific Time (GMT-7)
7:00pm-8:00pm Peru/Colombia Time (GMT-5)
8:00pm-9:00pm North American Eastern Time (GMT-4)

June 11, 2020
10:00-11:00am Australian Eastern Standard Time (GMT+10)


Did you miss a recent webinar?

All past webinars are available for members to stream anytime and anywhere.


Webinar Production Team

Christene Jennings

iSMA Webinar Manager

Katharine Sadler


Patrick Cook

iSMA President

Tamara Harbar


University of Waterloo
(Graduate studies)

Dave Cutter

Technical Host

Caroline Barker

Webinar Coordinator