September 8/9, 2021
CBE: A Process to Guide the Application of Marketing to Behavior Change
Over the last decade, the presenters have worked with the team at Social Marketing @ Griffith to build the co-create-build-engage (CBE) process. CBE offers a roadmap that shows you where and how key social marketing principles and activities can be applied to build better and more effective solutions.
The International Social Marketing Association has invited the creators of the co-create, build and engage (CBE) process to share how they have developed and applied this process to a range of different contexts.
9:00 – 10:00 am AEST (GMT +10) (September 9)
Webinar #2: September 9
12:00 pm – 1:00 pm BST (GMT +1)
Professor Sharyn Rundle-Thiele
Dr. Timo Dietrich
Dr. Julia Carins
Professor Sharyn Rundle-Thiele applies marketing to improve people’s health and wellbeing and to protect the planet. She is the Founding Director of Social Marketing @ Griffith, Founding Co-Editor of the Journal of Social Marketing and Vice President of the International Social Marketing Association.
Dr Timo Dietrich specialises in co-creating marketing solutions that positively impact people, communities and the planet. He is the Engagement Director at Social Marketing @ Griffith and a Senior Lecturer at the Department of Marketing, Griffith Business School.
Dr Julia Carins has created social marketing programs and strategies in real world settings that have successfully improved the eating behaviour of thousands of consumers, and informed policy and practice in Australia and abroad. She is the Strategy Director at Social Marketing @ Griffith, and a researcher in the Griffith Business School.
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