iSMA Webinars

iSMA offers webinars throughout the year that reflect social marketing practice from around the globe and across broad topics from health to environment. Webinars are designed to share best practices, successful solutions, shared challenges, lessons learned, research techniques and cultural competency. Our webinar series is archived and available to all members to easily access all previous webinars at their convenience.

Recent Webinar: January 12, 2021


The Next Big COVID Challenge: Promoting Vaccine Uptake

In this webinar, Professors Doug Evans and Jeff French will outline ten key actions that the evidence tells us will have a positive impact on increasing the uptake of COVID-19 vaccinations as they are approved by regulatory authorities. Drawing on the literature and key global guidance documents, the webinar will share a blueprint for strategies to be developed and implemented. The session will be illustrated with examples of practice from around the world. Those attending will have an opportunity to discuss with Doug and Jeff the big challenges that will need to be addressed during 2021 and beyond to ensure mass and rapid uptake of vaccines in the face of substantial vaccine hesitancy in many countries.

Strategies will be drawn from their recent peer-reviewed publication:

Evidence based summary of recommendations for promoting the uptake of COVID-19 vaccination:


W. Douglas Evans PhD, Professor of Health Communication and Social Marketing at the Milken Institute of Public Health, George Washington University

Doug does research on Social and Behavior Change Communication, Social Marketing, Digital Health, Branding, and Applied Experimental Research Methods. He has ongoing projects funded by the National Institutes of Health and major foundations, and he works both in the United States and in Low and Middle Income Countries worldwide.

Jeff French PhD, CEO Strategic Social Marketing & Professor of Social Marketing Brighton University Business School

A global thought leader in social marketing, Jeff has published over 100 papers and five books. A past board member of the iSMA, Jeff is currently a member of the European Social Marketing Association Board. Jeff has worked on behaviour change and social policy programmes in over 30 countries is the main author of the EU, European Centre for Disease Control technical guidance on social marketing.

Check back soon for webinar recording & slides in past webinars link below.

Did you miss a recent webinar?

All past webinars are available for members to stream anytime and anywhere.


Webinar Production Team

Christene Jennings

iSMA Webinar Manager

Dave Cutter

Technical Host

Tamara Harbar


University of Waterloo
(Graduate studies)

Katharine Sadler


Caroline Barker

Webinar Coordinator