Social Marketing Workshop in Canada

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behaviour. Please note that the introductory workshop is a mandatory prerequisite for the advanced community-based social marketing training offered by Dr. McKenzie-Mohr.

Who Should Attend?
If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviours — such as those involved in waste reduction, water and energy efficiency, watershed protection, pollution prevention or transportation changes — you will find this workshop invaluable. The workshop will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes, such as being more active, will also benefit from attending.

Location, Location, Location
Halifax, Nova Scotia is a vacation destination for tourists from across North America and Europe. Settled earlier than central and western Canada, the eastern seaboard of Nova Scotia is briming with picturesque historic fishing communities within just a short drive of Halifax (the photo above is from Peggy’s Cove, a short jaunt from Halifax). As a consequence, many past workshop attendees have combined this workshop with a few extra days to explore this beautiful part of Canada.

The workshop is being held at the Fairbanks Centre on the historic Shubenacadie Canal (54 Locks Rd., Dartmouth, NS) and begins at 9:00 am on both days and ends at 4:30 pm on the first day and 4:00 pm on the second day (registration begins at 8:30 am on the first day). Venue and hotel information will be emailed to registrants. Workshop attendees receive a copy of the new edition of Dr. McKenzie-Mohr’s book, “Fostering Sustainable Behavior: An introduction to community-based social marketing” at the event. Lunch is included in the workshop registration fee.

$645.00 Regular: Federal, provincial/state and local government, consultants and businesses.

$545.00 Discount: Community groups, non-governmental organizations and students


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