iSMA Webinars

iSMA offers webinars throughout the year that reflect social marketing practice from around the globe and across broad topics from health to environment. Webinars are designed to share best practices, successful solutions, shared challenges, lessons learned, research techniques and cultural competency. Our webinar series is archived and available to all members to easily access all previous webinars at their convenience.

Upcoming Webinars

Creating Personal and Social Value through Social Marketing

Featuring Jeff French

CEO, Strategic Social Marketing & Professor of Social Marketing, Brighton University Business School UK.

This webinar will explore why value creation sits at the core of effective, efficient and ethical Social Marketing theory and practice. Professor French will make the case that Social Marketing represents a commitment to create social and personal value through a process of respectful engagement and co-creation with citizens and stakeholders from across all sectors of civil society.

Key questions addressed in the webinar include:

  • Why do we need to create value?
  • What does social and personal value look like?
  • How can we develop and deliver value through our Social Marketing programmes?

This webinar is jointly sponsored by the International Social Marketing Association and the European Social Marketing Association.


  • Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed.
Thursday, March 19 at 8:00am North American Pacific Daylight Time (UTC-7), 10:00am Peru/Colombia Time (UTC-5), 11:00am North American Eastern Daylight Time (UTC-4), 3:00pm (UTC+0)

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All past webinars are available for members to stream anytime and anywhere.


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Webinar Production Team

Christene Jennings

iSMA Webinar Manager

Katharine Sadler


Patrick Cook

iSMA President

Tamara Harbar


Dave Cutter

Technical Host

Caroline Barker

Webinar Coordinator


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