The 2016 International Social Marketing Conference which will be hosted by the University of Wollongong, Faculty of Business, on 26-27 September 2016; invites paper submissions for both the academic and industry/practitioner tracks. The theme of the conference is Societal Wellbeing, in line with the recent release by the OECD of guidelines to measure national accounts of wellbeing. With wellbeing as an interdisciplinary construct, combined with an emerging policy agenda, the opportunity now exists for social marketing to be positioned within and add to this important discourse. The theme is both topical, but also diverse enough in nature to assist the linkage of multiple scholars and practitioners.

Key dates:

17 March 2016: Deadline for paper submissions
25 April 2016: Expected paper notifications to be sent to corresponding authors
30 May 2016: Deadline for Early Bird Registration
26-27 September 2016: Conference, University of Wollongong Main Campus



The Conference organizers invite paper submissions on a variety of topic areas including, but not limited to the following:

  • Advancing theory in social marketing
  • Trans-disciplinary research in social change
  • Innovative and new research methods in social marketing and social change research
  • Individual, group, community, and/or organisational wellbeing
  • Non-mainstream communities and groups
  • Undeveloped, under-developed, developing, and non-first world societies
  • Systems social marketing
  • Policy, legislation, and upstream social marketing
  • Transformative services and midstream social marketing
  • Health and wellbeing
  • Technology and new media
  • Environment and sustainability
  • Charity and not-for-profit
  • Environment and sustainability
  • Licit and illicit  substance (ab)use

Authors are asked to submit a two page paper for ISMC review. These guidelines have been developed to meet E1 publication criteria1. ISM Papers should be two pages. Five pages is the strict maximum including references, appendices, and title page.

More information on academic submission guidelines here.


The AASM publishes social marketing cases from around Australian organisations on its website. The best cases from the ISM conference are invited to publish their case online as a resource for members and as such the conference follows the requirements of the online cases.

ISM Industry cases papers should be four to five pages. Five pages is the strict maximum including references, appendices, and title page.

Find out more on practitioner / industry submission guidelines here.

More information of this conference here


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