Written by Jim Mintz
In September 2014, the Centre of Excellence for Public Sector Marketing (CEPSM)worked with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia. They also conducted train the trainer one day workshops with social marketers across British Columbia using the CEPSM Social Marketing Planning Workbook.

In 2015, an adapted version of the CEPSM Social Marketing Planning Workbook was launched as the official workbook of the Healthy Families BC program. The workbook which is titled Public Health Social Marketing in BC has been adapted for the province of British Columbia and includes examples of some campaigns that have been conducted in BC.

In addition, one of the recommendations of the CEPSM was to develop a broader, collaborative community of practice to engage all health promotion/disease prevention marketing partners throughout BC – government, health authority and non-government.

As a result in 2015 BC Health formed the Social Marketing Working Group (SMWG), with each of the health authority health promotion representatives, to share resources and collaborate on health promotion projects.

The newly adapted workbook will be made available to members of the Social Marketing Working Group. The working group comprises of the following groups

  • Health promotion marketing leads for each of the five regional health authorities in BC,
  • First Nations Health Authority
  • Provincial Health Services Authority (including BC Centre for Disease Control).
  • HealthLinkBC and
  • BC Government Communications and Public Engagement group (the Province’s central communications unit).

The workbook will be used by SMWG members to develop social marketing strategies for their specific initiatives as well as social marketing training within their agencies.

The Centre of Excellence for Public Sector Marketing (CEPSM) is delighted to make this contribution to social marketing in British Columbia and hope that other provinces, territories, municipalities, non-profit organizations and other countries will work with CEPSM to develop their version of social marketing workbook.

If you are interested in talking to CEPSM about adapting their workbook for your jurisdiction or organization please contact Jim Mintz: jimmintz at cepsm.ca.

Jim Mintz

Managing Partner, CEPSM.ca
Centre of Excellence for Public Sector Marketing
Suite 300 – 205 Catherine Street, Ottawa, ON K2P1C3
T: 613-230-6424 ext.223 M: 613-298-4549 F: 613-567-1504
@jimmintz | Linkedin | Facebook
Visit Jim Mintz blog for the latest in public sector and not-for-profit marketing


Register | Lost Password