Catalysts for Change: Uniting Global Efforts to Shape a Better Future
5 – 7 NOVEMBER 2025
Alicante, Spain
The World Social Marketing Conference 2025 is your opportunity to showcase impactful work, connect with global leaders, and inspire innovation in behaviour change.
We invite academics, practitioners, policymakers, students, and changemakers to submit abstracts for oral and poster presentations. Share your insights on topics like:
- Climate Action & Sustainability
- Health & Wellbeing
- Digital & Technological Impact
- Equity, Diversity & Inclusion
With 9 conference tracks, WSMC 2025 provides a platform for diverse perspectives and groundbreaking ideas.
Abstract Submission Deadline: 14 March 2025
Submit here: https://bit.ly/WSMC25CALL
Together, we can advance social marketing practices and create a better, more sustainable future. Join us in Alicante!
The 9th World Social Marketing Conference will focus on the theme “Catalysts for Change: Uniting Global Efforts to Shape a Better Future.” This theme underscores the importance of collective action, innovation, and collaboration in addressing the pressing social, environmental, and health challenges of our time.
Hosted on the picturesque campus of the University of Alicante in Spain, this event will build on the successes of previous conferences by bringing together a diverse group of professionals dedicated to creating positive societal change. From social marketers and behavioral scientists to design thinkers and social entrepreneurs, this conference invites everyone committed to fostering global transformation through strategic behavior change.