Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C

Social Marketing Strategy: Special Events

Where Sighted: Local Newspaper and Park

Social Issue: Community Well Being

I don’t often “see” and report on sightings of Social Marketing efforts to enhance “community wellbeing.”  The following is an example of an effort creating social contact opportunities, ones that contribute to a sense of belonging, as well as strengthening a community.

Mercer Island Reporter Article:  10/23/2026

A DAY OF COMMUNITY KINDNESS

“Mercer Island-based Friendship Circle of Washington presented its annual Community Kindness Day & Walk & Roll on Oct. 18 at Mercerdale Park. The free, family-friendly event brought together people of all ages and abilities to celebrate friendship, inclusion, kindness and belonging. The afternoon included its community Walk & Roll, Seahawks Blitz, SANCA circus performers, Sparkle Cheer, Pacific Northwest Ballet Dance4All, Yaamba Marimba, a community drum circle, Snapology, bubbles, martial arts, art and kindness activities, food, music and more. Photos courtesy of Manny Dan”

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