Written by Nathaly Aya Pastrana

Screen Shot 2016-06-20 at 4.48.47 PMFor the first time, on June 17, 2015, at the World Bank Group Headquarters, two organizations committed to education shared a stage together. Jeffrey Dunn, President and CEO of Sesame Workshop, and Jim Yong Kim, President of the World Bank Group; discussed the importance of behavior change, particularly the power of children in global development.

Following a live Sesame Street performance by Count Von Count, Math Expert of Sesame Street, and Raya, Health Ambassador from Sesame Street, the panelists talked about how Sesame Workshop helps kids everywhere in the world grow smarter, stronger and kinder.

The development of children to age five produces a high impact on their future, and this is one of the reasons for which the Workshop focuses on children of early years. They reach boys and girls internationally, taking into account their local needs and culture, and educate them on safe access to water, sanitation, and hygiene, as well as better health and nutrition.

The educational content and communication channels used by the Workshop, transmit important messages that motivate real behavior change among children. The values promoted by Sesame Street generate social cohesion and kindness, and prepare children to be better citizens.

Dr. Kim mentioned that to end poverty it is necessary to invest in infrastructure and other areas, but that “the real key is behavior change”; while Dr. Dunn said “if you want to change the world, start with a kid”. Both leaders agreed in the importance of working with the younger members of society to have long lasting impact.

The discussion between Sesame Workshop and the World Bank Group on the role of education to achieve behavioral impact on children, confirms the importance of driving behavior change to end extreme poverty, share prosperity and reach global development.

To watch the discussion click here

To follow the conversation use #KidsEndPoverty and @worldbankwater

To know more about Sesame Workshop click here


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