President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Flooding
Social Marketing Strategy: All 4Ps
Where Sighted: Local Newspaper
The headline below from an article featured in a local newspaper encourages residents to protect their property from flooding, offering motivating strategies including: Product (sandbags), Price (free), Place (numerous locations around the County)
“Flood alert: Free sandbags available for county residents
As part of the Be Flood Ready campaign, all King County residents are eligible for free sandbag materials to help protect from floods. By Bailey Josie • November 10, 2025 11:54 am
“Through the county’s Be Flood Ready campaign, residents are eligible for — and encouraged to pick up — free sandbag materials to protect their homes, properties and businesses and are encouraged to seek them out as increased rain and flood alerts ring out through the area.
Residents living close to areas along the Cedar, Green, Duwamish, Snoqualmie and Tolt rivers are most at-risk for flooding.
“As we enter flood season, we encourage residents, especially those living or working near the Duwamish River, to prepare ahead of time,” said King County Flood Control District (KCFCD) Supervisor Teresa Mosqueda. “When rain events coincide with King Tides, flood risk can rise quickly. Taking advantage of the free sandbag program now is a simple, effective way to protect your property.”
Photo by Magda Ehlers.
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