|Written by Juilie Hentz
|Nancy Lee, Professor of Social Marketing at the Evans School of Public Policy, the University of Washington, in partnership with the Pacific Northwest Social Marketing Association, has worked to install a five banner exhibit portraying the approach and benefits of Social Marketing at the Washington State Capitol Building. They were created to inform and inspire legislators and state agency directors to consider a Social Marketing approach to citizen behavior.
Traditional efforts by policy makers to influence citizen behaviors have traditionally relied on two approaches:
1) Regulation/Legal Interventions (The Make Me Approach).
2) Information/Education (The Show Me Approach).
These banners introduce policy makers to the third approach… The Help Me Approach, i.e. Social
See them here….