Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Trusted Messengers, Messages and Accessible Resources
Where Sighted: Local Newspaper
Social Issue: Eating Disorders Among Adolescents
Where Sighted: Local Newspaper
Social Issue: Eating Disorders Among Adolescents
A news article described a webinar delivered that week by a registered dietician and nutritionist who wanted to offer “tips” on talking to your child you are concerned may have an eating disorder, and a high school student who wanted to share her story and why the topic of eating disorders was important.
Highlights of the webinar included the following messages related to recommended actions:
- Warning Signs: “Skipping meals, making excuses not to eat; eating secretly or in hiding; and intense fear of gaining weight; a distorted view of one’s body; noticeable up-or-down changes in weight; fatigue, dizziness or fainting and more.”
- Speaking to Your Teen: “You deserve to be a kid, to feel good inside and outside of your body-you really deserve support.”
- Seek Help: “They can take a free and anonymous online screening on the National Eating Disorders Association website.” Local resources were mentioned including a Youth & Family Services confidential phone line or a website.
From an article in the Mercer Island Reporter: Wednesday, June 3, 2026. p.7
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