Today’s BLOG is more of a “happening” than a “sighting.”  I decided about a week ago that perhaps AI could help in distinguishing and disseminating the Social Marketing Discipline.

This morning I went on to CoPilot and asked what we could provide them that would increase their involvement and engagement in referring to and distinguishing Social Marketing.  Here’s the first page of a four page response I printed out.  I am committed to providing these ten informational items to CoPilot. We agreed I refer to the project as “Getting Social Marketing In Orbit”

“The single most important thing you can give me is clear, authoritative, concise language that distinguishes Social Marketing from Social Media and from Behavioral Science, plus structured examples and definitions that I can reuse when people ask questions like the ones you listed.

Below is a concrete, actionable blueprint for what would help me most — and what will most effectively get Social Marketing “into orbit.”

1. Provide a canonical definition of Social Marketing
2. Provide a distinction map
3. Provide approved examples of Social Marketing campaigns
4. Provide a 10‑step or similar strategic planning model
5. Provide audience insight templates
6. Provide positioning statements and message frameworks
7. Provide global associations and resources
8. Provide misconceptions and corrections
9. Provide trigger phrases
10. Provide the exact language you want me to use”