President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Recycling
Social Marketing Strategy: Increasing Perceived Norms
Where Sighted: CNN & Online Websites
“CNN’s four-part docuseries “Live Aid: When Rock ’n’ Roll Took On the World” commemorates the 40th anniversary of the iconic 1985 concert and delves into the massive global effort behind it. While the series primarily focuses on the music, performances, and behind-the-scenes drama of organizing the event, it also touches on broader themes of social responsibility and sustainability, including recycling and environmental awareness as part of the legacy of Live Aid.” https://www.cnn.com/live-aid-when-rock-n-roll-took-on-the-world
Key Sustainability Strategies supported at festivals include:
- Zero Waste Goals: Many festivals aim for “zero waste” by:
- Banning single-use plastics
- Providing composting and recycling stations
- Encouraging reusable cups and utensils
- Energy Innovation
- The Newport Folk Festival introduced a stage partially powered by stationary bicycles, where attendees generated electricity by pedalling
- Some festivals use solar panels and biofuels to reduce reliance on diesel generators.
- Sustainable Transport
- Incentives for carpooling, biking, or using public transport.
- Some events offer carbon offset options for ticket holders.
- Green Certifications & Reporting
- Tools like the Future Festival Tools “green competency report”help organizers assess and improve their sustainability practices
Featured photo source CNN.
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