The connection between one of the largest sports franchises in the world and Independence Day: Resurgence seems flimsy at best.

It’s a crapshoot, trying to figure out what will get people to see a movie. Marauding devil babies and oddly personal gifts have been known to do the trick recently. In the U.K., however, the latest trend in blockbuster marketing appears to be mortifyingly awkward cross-promotional tie-ins with Manchester United.

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