Written by Nancy Lee, as part of her Social Marketing Sightings theme.

During the week of December 13th in the U.S., the COVID-19 vaccine arrived.

Given that a variety of nationwide surveys indicate that only around 60% of Americans are very or somewhat likely to agree to get the vaccine, trusted messengers, especially healthcare professionals, will be key to diffusion.

A story highlighting these trusted messengers appeared the first week the vaccine was introduced.

BOSTON (NewsNation Now) — Staff at Boston Medical Center marked the arrival of the coronavirus vaccine to its hospital by busting a move to a Lizzo song.

Footage by the hospital, shared to TikTok, shows staff dancing to the song “Good as Hell” as they celebrated the arrival of Massachusetts’s first batch of the Pfizer-BioNTech vaccine. The vaccine received emergency authorization by the FDA Friday and was shipped out early Sunday.



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