Written by Nancy Lee, as part of her Social Marketing Sightings theme.

An article in the Seattle Times on 1/17/22 shared the latest release of the U.S. Census Bureau’s online Household Pulse Survey regarding COVID vaccine attitudes, conducted from Dec. 1 to 13. There were about 61,000 respondents.

Among those not vaccinated, two main reasons stood out (Note: Respondents could check more than one reason.)

• (60.4%) Concerned about possible side effects
• (54.5%) Don’t trust the government

The implications for social marketers engaged in developing strategies for this “Make Me” group would benefit by testing what medical/scientific data regarding side effects would be persuasive, and what messengers would be considered trustworthy.



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