Written by Nancy Lee, as part of her Social Marketing Sightings theme.

As restrictions for masks have been lifted in most places here in the U.S., communications regarding protective behaviors have changed.

For example, I noticed at the checkout lane at my grocery store that the “feet on the ground” signs/visuals to prompt standing 6 feet apart have been removed, as well as the signs at the door regarding wear a mask.

And then, this message appeared on a local News Channel;

“SEATTLE — Fred Meyer and QFC have updated their mask policy to align with Washington state and federal health guidance, allowing some customers and associates to go mask-free. As of Tuesday, fully vaccinated shoppers and most fully vaccinated workers do not need to wear masks unless a local mandate is in place”.

I have to admit, I have mixed feelings about this.

From a “sales” perspective, I understand the company wanting to align with the new policy and to appeal to their customer base that is “done” with these mandates.

On the other hand, I personally “wish” this wasn’t happening as I believe more people will get COVID and some will die.

Additionally, I find it very unlikely that those who are not vaccinated will wear a mask shopping. I doubt they want to be known not to be vaccinated.


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