Written by Nancy Lee, as part of her Social Marketing Sightings theme.

An ad during the evening news hour focused on a desired, perhaps even most desired, benefit for some, that one of the major vaccine-hesitant/opposed audiences (young sports fans) want, in exchange for getting vaccinated.

It featured videos of sports stadiums empty, and then full of crowds, emphasizing that “we can do this” if we all get vaccinated.


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