Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Infectious Diseases
Social Marketing Strategy: Benefits of Performing Behavior
Behavior: Get up to date on Pertussis Vaccination
Where Sighted: The Seattle Times
“Washington is seeing a whopping rise in whooping cough, with cases increasing more than 2,000% over this time last year. Vaccines can prevent the highly contagious bacterial infection, also known as pertussis. Know the symptoms and preventive measures.
To protect babies from whooping cough, people of all ages should get up to date on pertussis vaccination, and anyone with symptoms should see a health care provider to see if testing and antibiotic treatment are needed,” Kwan-Gett said.
Whooping cough vaccines are the most effective way to prevent severe illness from the infection, according to local and national health experts.
The shots are routine and “extraordinarily safe,” Dr. Helen Chu and Collrane Frivold, infectious disease and vaccine researchers at the University of Washington, wrote in an op-ed published in The Seattle Times this week.”
Source: here.