President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: All 4Ps
Where Sighted: News Media
Social Issue: River Flooding
The following is an example of Social Marketing being applied to Community Engagement behaviors. My interest, as I followed the news, was whether there would be a 4P approach. There is.
Governor Ferguson declares statewide emergency responding to major river flooding
December 10, 2025
Products Offered: Shelters in nearby neighborhoods, including at elementary schools.
Price Strategies: Websites where residents can find out about insurance coverage. Free meals offered at emergency shelters.
Place Strategies: Emergency crews coming in river boats to endangered homes to pick residents up, and transport them to a shelter
Promotional Strategies: Variety of news media, social media and door-to-door outreach to homes needing to be evacuated. Messages consistently stating: “If your community has been declared to evacuate, Evacuate Now!”
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