Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: An App to Help Prevent Sexual Abuse of Children
Where Sighted: Local Newspaper
Social Issue: Sexual Abuse
Where Sighted: Local Newspaper
Social Issue: Sexual Abuse
A weekly local newspaper highlighted “School news” with a Superintendent report regarding sexual misconduct allegations involving High School staff and students.
The report noted the Student Safety and Well-Being Committee had a focus on student and staff member reporting, recommending using the Say Something app to report on warning signs or incidents of sexual assault.
A student present at the meeting commented that “I think there’s work being done and I think that that makes people feel safe because they know that the district is taking these things seriously.” (Mercer Island Reporter, January 21, 2026, p.3.)
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