President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Need for Skill Building for Parenting Newborns
Social Marketing Strategy: Social Support Groups
Where Sighted: Local Newspaper
I see the following event being promoted in a local community as having the potential to “influence behaviors for good.” It was published on Wednesday, July 9, 2025. I see it as using a strong Product strategy
- Core Product: Increased parenting skills for parents of newborns
- Actual Product: An in person training
- Augmented Product: Workshops will include and leverage a social support group approach.
“PEPS launching newborn group on Mercer Island in September
PEPS (Program for Early Parent Support) will be launching a group for parents of newborns 2-20 months on Mercer Island this September.
Newborn group gatherings will take place at 10 a.m. Mondays starting Sept. 8 in the Mercer Island Presbyterian Church Fireside Room, 3605 84th Ave. SE. The small facilitated parent group — led by trained community leaders — will meet for two hours a week for 12 weeks.
There will be weekly conversations about real parenting challenges and joys in a judgment-free space to ask questions and share experiences. Flexible pricing and financial assistance are offered for the group, and fees directly help PEPS provide resources to thousands of families each year.
According to a PEPS flier, “Connection isn’t extra, it’s essential: PEPS peer-support groups bring parents together when you need it most. Share experiences, build friendships and navigate parenting challenges together in a supportive community.”
PEPS is a Seattle nonprofit organization that has been in existence since 1983.
For more information, visit: https://www.peps.org/”
Photo by Chris Anderson on Unsplash
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