Written by Nathaly Aya Pastrana
The United Nations Sustainable Development Summit took place from 25 to 27 September 2015, in New York, where 193 Member States of the United Nations reached consensus on the outcome document of a new sustainable development agenda entitled “Transforming Our World: The 2030 Agenda for Sustainable Development”.

“Sustainable development has been defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

The Agenda, containing 17 goals and 169 targets, will provide a roadmap for the next 15 years and will focus on the three interconnected elements of sustainable development: economic growth, social inclusion and environmental protection. Attaining these goals and targets requires active participation and concerted efforts from every stakeholder of society, including social marketers, who could contribute by developing and integrating marketing concepts with other approaches to influence behaviors in areas of critical importance: people, planet, prosperity and partnership.

The previous Millennium Development Goals (MDGs), that were launched in 2000 and set until the year 2015, were focused primarily on the social agenda and targeted developing countries, particularly the poorest. Building on their success, the SDGs will apply to the entire world, developed and developing countries, and will address inequalities, economic growth, decent jobs, cities and human settlements, industrialization, energy, climate change, sustainable consumption and production, peace and justice.

The progress of the SDGs will be monitored and reviewed using a set of global indicators that will be complemented by indicators at the regional and national levels, which will be developed by Member States.  Furthering, the Sustainable Development Goals are expected to start on 1 January 2016 and to be achieved by 31 December 2030. However, some targets that build on pre-set international agreements are expected to be achieved earlier than the end of 2030.

What is the role of social marketers from the perspective of the new global agenda for sustainable development?. Share your thoughts and ideas on our online conversation on LinkedIn, Facebook and Twitter @isma_org .

Source: https://sustainabledevelopment.un.org/content/documents/8321FAQs_Sustainable_Development_Summit_Final.pdf

Visit Summit Website 

Sustainable Development Goals Fact Sheet

The complete list of goals and targets

The outcome document  


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