Earlier this month, I downloaded on my computer the AI “CoPilot” app.  I had planned to use it to find articles and case studies to read more about Reducing Homelessness, the topic for a new book I am writing on a social marketing approach to this “wicked problem.” 

When I shared that I was doing this with some friends at a dinner gathering last night, several commented to “be careful.” What AI might share/feature may not be true, and would be a mistake to include in a book.  I understood their concern and confirmed I would definitely only use content that had a reference I could then use to confirm its content. 

Today, when thinking about my weekly Blog/Social Marketing Insight, I decided I would ask CoPilot “What is Social Marketing?”  I am grateful I received the following script within 5 seconds.  I actually prepared myself that it would be all about Social Media. 

“Social marketing is a strategy that applies commercial marketing principles to influence behaviors for the benefit of individuals and society rather than for profit. It focuses on encouraging positive social change, such as promoting public health, environmental conservation, or social justice initiatives.

Unlike traditional marketing, which aims to sell products or services, social marketing seeks to change behaviors—for example, encouraging people to quit smoking, adopt healthier eating habits, or conserve water. It combines insights from social sciences and marketing to develop campaigns that resonate with target audiences and motivate them to take action.”  CoPilot 

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