Artificial intelligence is rapidly transforming every sector and industry, including social marketing practice. AI chatbots and generative AI tools create content faster, and (sometimes) better than humans, at a much larger scale and with greater efficiency. However, social marketing is not just about creative campaigns and fancy slogans. Dr Bardus will discuss how AI can support social marketing from upstream policy to strategy and operational delivery, with human judgement at every step.
Speaker: Dr Marco Bardus, Assistant Professor in Public Health. Department of Applied Health Sciences, University of Birmingham, United Kingdom.
Date: 14th December 2026
Time: 2pm UK Time
Duration: 60 minutes
Register in advance for this meeting:
Use the link below to register for this webinar:
https://us06web.zoom.us/meeting/register/x__4loVgSCmMUfgD624Xrw
After registering, you will receive a confirmation email containing information about joining the meeting.
If you have any questions or problems, please contact John Landels – Secretary to the ESMA Board on john.landels@thensmc.com
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