President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Where Sighted: CoPilot
Social Issue: Voting
I know AI can be a controversial topic.
I actually really appreciate it and am amazed by information I get so quickly and easily.
And I am able to verify references 90% of the time.
For today’s BLOG I asked AI:
“Send me an example of a Social Marketing message on the front page of a newspaper today.”
I was delighted with what I received in 15 seconds.
“Your Vote Matters—Election Day Is Coming”
These messages are not selling anything—they’re encouraging a civic behavior for the public good, which makes them social marketing.
This type of message appears frequently on front pages during election periods because newspapers treat voter participation as a public‑interest issue.
Why this counts as social marketing
- It promotes a behavior (voting).
- It aims to benefit society, not a company.
- It uses a public communication channel (front page of a newspaper).
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