Yesterday I had the fantastic pleasure of connecting with my long time friend, colleague and healthcare innovation thought leader, Fard Johnmar. As some backstory, Fard was actually one of the *very* few people talking about the intersection of healthcare, marketing/communications & technology when I first got started. Yes, that was over 7 years ago – ancient times in the Internet.
I consider him the Nick Fury of healthcare. Fard is a doer/maker. An aspect that has had my admiration for the longest time.
Fast forward to today. Fard and Rohit Bhargava of the Influential Marketing Blog and author of Personality Not Included, Likenomics & others have teamed up to write ePatient2015: 15 Surprising Trends Changing Healthcare. This is book is not only a fantastic primer on what has already been happening in the field but looks toward the future in a calculated (read: not hyped) fashion.
I decided to interview Fard on Google Hangouts (my first time for Pulse + Signal, let me know what you think) about the book and his perspective on the content:
[youtube https://www.youtube.com/watch?v=qzkfuG9A4AU]
I had the opportunity to dive into the book and I have to say that I am pleasantly surprised at the balance of excitement tempered with the realities of why the current/future changes happening in healthcare are important. As you can see in our interview, both Fard and I understand that the future of any kind of positive/sustainable innovation in health is a product of careful collaboration + understanding of the people involved. This has been an important factor in where my thinking has grown around public health, design, technology and communication. As I’ve said before, sustain or die.
Next week Fard and Pulse + Signal will be teaming up to put on a webinar focused on a deeper dive within the concepts of the book and breaking them down to equip you with fuel for your 2014 work whether you’re a marketer, technologist, designer or a healthcare service provider. Two lucky webinar attendees will be given hard copies of ePatient2015! [REGISTER LINK]
Lastly, if you’re interested in grabbing the book (which I would encourage – no affiliate kickback for me btw), check out this infographic they created (PDF) to give you even more of a reason to:
- Get the book
- Write a review on Amazon
- Share your brilliance with colleagues (if you’re on Twitter, discuss with #epatient2015)