Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Evening Television News
Social Issue: Drinking & Driving
Social Marketing Strategy: Incentives for Mass Transit
It was announced in Seattle this week on multiple news outlets that on New Year’s Eve, public mass transit services will be free. Of course, incentivizing those out for fun and entertainment on New Year’s Eve to choose a free and accessible transportation mode that will be safe.