by ESMA | Jan 4, 2017 | Social Marketing, Voices From the Field
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals – Journal of Social Marketing and Social Marketing Quarterly. Hopefully...
by ESMA | May 25, 2016 | Voices From the Field
Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops that I facilitate, I use this slide to illustrate some of the main...
by ESMA | May 25, 2016 | Voices From the Field
Segmentation is one of the first critical decisions a social marketing or health communication program must make – even if it is to not segment and use the ‘field of dreams’ strategy (“If we build it, they will come”). Even when decisions...
by ESMA | May 25, 2016 | Voices From the Field
This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many...
by ESMA | May 25, 2016 | Voices From the Field
How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social...
