by ESMA | Jan 4, 2017 | Social Marketing, Voices From the Field
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals – Journal of Social Marketing and Social Marketing Quarterly. Hopefully...
by ESMA | May 25, 2016 | Voices From the Field
Segmentation is one of the first critical decisions a social marketing or health communication program must make – even if it is to not segment and use the ‘field of dreams’ strategy (“If we build it, they will come”). Even when decisions...
by ESMA | May 25, 2016 | Voices From the Field
Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops that I facilitate, I use this slide to illustrate some of the main...
by ESMA | May 25, 2016 | Voices From the Field
Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal, “Under the voluntary...
by ESMA | May 25, 2016 | Voices From the Field
What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the...
