by ESMA | Jul 21, 2016 | About, iSMA Speaks, social media
The International Social Marketing Association (iSMA) SOCIAL MEDIA POLICY This policy was drafted by the iSMA Communication Committee in 2012. It is intended to provide guidance to iSMA Social Media volunteers as they engage with the social marketing community on...
by ESMA | Jun 17, 2016 | iSMA Speaks
By Ricardo D. LaGrange, Ph.D., M.P.H. Unlike any other U.S. presidential election season that I can recall in my lifetime, the stakes appear particularly high this time around. I’ve been consumed by the campaign coverage and can’t seem to look away, even as that...
by ESMA | Jun 17, 2016 | iSMA Speaks
By Okechukwu Umelo* Hi! I recently joined iSMA as a volunteer, encouraged by my growing interest in social marketing. I’m thrilled to be given the opportunity to support the organization’s work with my knowledge, skills and experience. My interest in iSMA has been...
by ESMA | Jun 17, 2016 | iSMA News Desk, iSMA Speaks, Voices From the Field
An interview with Prof. Jeff French Following the September 15th announcement from the White House of an Executive Order to incorporate “behavioral science insights” into governmental public health program work, the International Social Marketing Association (iSMA)...
by ESMA | Jun 17, 2016 | iSMA Speaks
ISMA has increasingly offered new resources and touch points for both members and nonmembers in recent months. We’ve seen growth in new and wonderful ways. So we’re reshaping our communications efforts to focus even more deeply on cultivating a valuable membership...
